Every platform's search algorithm weighs keywords differently. We write per-platform listing copy tuned to win on Airbnb, VRBO, and Booking.com — then A/B test titles to compound the advantage. Optimised copy shifts impression rate 15–30%.
Airbnb, VRBO, and Booking.com use different search algorithms. A title optimised for Airbnb's keyword weighting will underperform on Booking.com's recency + completeness model. We write separate listing copy for each platform — same property, different emphasis, tuned to win on each algorithm.
We pull search data for your property type and neighbourhood on each platform to find the highest-value keywords and title structures.
Airbnb, VRBO, and Booking.com each get a separate title, description, and amenity emphasis tuned to their specific search algorithm and guest intent.
We run 2 title variants on Airbnb (the highest-volume platform) for 30 days and keep the winner. This compounds over time.
We update copy each quarter to reflect new amenities, seasonal changes, local events, and any algorithm shifts picked up from performance data.
Properties that switched from owner-written to professionally optimised copy see an average 25% higher impression rate within 60 days of the change.
One set of copy across all platforms underperforms. Three platform-specific copies means each search algorithm sees what it's designed to reward.
Listing copy gets stale — new competitors, algorithm changes, seasonal language. We refresh every quarter with no extra charge.
Copy that accurately describes the space means guests arrive knowing exactly what they booked. That gap between copy and reality is the root cause of most 3-star reviews. Honest, vivid copy closes that gap — and the ratings follow.
Copy that accurately describes the space — not inflated marketing speak — means guests arrive knowing exactly what they booked.
→The gap between copy and reality is the root cause of most 3-star reviews. Honest, vivid copy closes that gap.
→Airbnb's "Accuracy" subscore (one of 6) reflects whether the listing matched the reality. Good copy + honest photos keep this at 5.0.
→Better overall rating lifts search rank, which lets dynamic pricing push the floor rate higher sustainably.
Industry-benchmark figures; your numbers vary by property, season, and neighbourhood.
Airbnb's algorithm treats geographic specificity as a quality signal. "Close to everything" ranks poorly; "4-minute walk to Granville Island Public Market, steps from False Creek seawall" ranks well. We know which neighbourhood modifiers the algorithm rewards and which it ignores.
We update your listing's opening paragraph each season — cherry blossoms in April, ski trip gateway language in November, "steps from Canada Place" copy for cruise season. Seasonal relevance lifts click-through rate by 10–20% vs evergreen copy.
VRBO guests (typically families, longer stays) respond to practical copy: parking, laundry, kitchen, bedroom count. Airbnb guests (couples, solo, shorter stays) respond to experiential copy: neighbourhood vibe, walkability, nearby restaurants. We write to each audience separately.
Great copy earns the booking; great photos earn the click. Neither works as well without the other.
Learn more →We write per-platform copy and each platform gets a version tuned for its specific search algorithm.
Learn more →Copy sets the quality expectation; pricing captures the value. Together they determine your ADR.
Learn more →Fill out the form, get a written revenue estimate within 24 hours. We'll show you exactly what optimised copy typically adds for a property like yours in your neighbourhood.
